Nostalgia Marketing (& Robert Opie)
Nostalgia is always ‘in’ with consumers and never more so than now. In these uncertain times there is something reassuring about details that once formed part of a forgotten daily life
Nostalgia is always ‘in’ with consumers and never more so than now. In these uncertain times there is something reassuring about details that once formed part of a forgotten daily life
Like it or not, no sooner have the last few fireworks for Guy Fawkes hit the skies, than life becomes obsessively Christmassy. Normally I resist any festive notions for as long as possible. But surprisingly, this year, I find I’ve already started early with, top of the list, the Raw Vision Sourcebook, brimming with originality, the unexpected and unexplained.
Not so sure about the ‘Fantastic’…
October half term and what could be more indulgent, mid afternoon, than to slip into the comfort of a deeply plush cinema seat in the middle of Chelsea in pursuit of the much heralded ‘Fantastic Mr Fox’.